The Powerful Content Podcast with Mel Daniels

BEST OF 2025 | Breaking free from conventional content strategies

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
 
Ever feel like traditional content strategies are more of a trap than a help? Like you’re bending yourself into someone else’s idea of “success” instead of creating content that actually feels like you? 
In this special episode of the Powerful Content Podcast, I’m sharing the audio from a 2025 summit presentation. I help you ditch the cookie-cutter strategies and show you how to take a heart-first approach to content so your message lands authentically, strategically, and in a way that actually moves your business forward. 
I’m talking about why those conventional sales funnels can kill your creative flow and how my simple four-step framework makes content creation feel effortless, not exhausting.  
Episode breakdown 
00:00 – Introduction to the Best of 2025 Episode 
00:52 – Welcome to the Powerful Content Podcast 
01:52 – Shifting Perspectives: why doing it the “old way” doesn’t work 
02:44 – Breaking free from conventional content strategies 
07:14 – Understanding the holistic content approach 
10:18 – Tackling content creation challenges without overwhelm 
15:16 – The client journey vs traditional sales funnels 
18:39 – Creating consistent content that’s aligned and authentic 
28:45 – Final thoughts and encouragement 
29:48 – Wrap up and ways to connect 
Tune in, ditch the “shoulds,” and start creating content that actually feels like you. 
 
Links mentioned in this podcast 
Content Creator Archetype Quiz 
The Content Effect 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 185 – Ditch the sales funnels to create content that feels good 
Episode 183 – How to stop socials sucking the life out of you 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

BEST OF 2025 | Guest episode on the Holistic Women in Business Podcast

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
Ever feel like social media is sucking the life out of your business?  
In the first of BEST OF 2025 series, I’m releasing the chat I had with Melanie Campbell on the Holistic Women in Business Podcast about building content that actually feels good. 
We dive into creating authentic core content (blogs, podcasts, videos) that works for your business and your energy. No more burning out chasing likes or following every social media “rule.” By the end, you’ll have practical ways to connect with your audience, stay true to your values, and finally ditch the draining social media ‘shoulds.’ 
Here’s what we cover: 
00:00 Introduction to the Best of 2025 Series 
00:58 Welcome to the Holistic Women’s Business Podcast 
02:34 Why social media can feel like pressure for heart-led entrepreneurs 
08:09 Alternatives to social media: the power of a core content strategy 
09:32 My journey with content and lessons learned 
17:36 How to create content that truly aligns with your values 
26:29 Inside The Content Effect membership 
33:56 Wrap-up and final thoughts 
Listen in if you’re ready to step off the social media hamster wheel and create content that actually lights you up. 
 
Where to find Melanie Campbell 
Instagram: www.instagram.com/melaniecampbell_holisticguide/ 
Website: https://www.melaniecampbell.com.au/  
Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity 
Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing 
 
Links mentioned in this podcast 
The Content Effect 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 150 – Embracing your authentic self in 2025 
Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

BEST OF 2025 | How to speak with confidence & authenticity in your content

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 
----------------------------------------------------------------------------
Speaking with confidence isn’t just for the ‘naturals’—it’s for anyone who has something to say (which, let’s be honest, is all of us). But for so many business owners, the fear of getting it wrong holds them back from showing up, sharing their message, and making the impact they know they’re capable of. 
And that’s what speaking coach Cat Matson is all about. Cat knows what it takes to go from feeling nervous and over-rehearsed to speaking with confidence and ease. In this conversation, she shares how to manage nerves, ditch the script, and create a real connection with your audience—without feeling like you have to ‘perform’. 
Mel and Cat chat about: ✅ Why confidence isn’t something you’re born with—it’s something you build ✅ How to calm your nerves without overthinking every word ✅ The dangers of over-scripting (and what to do instead) ✅ Why speaking isn’t about sounding polished—it’s about being you 
If you’ve ever held back from speaking because of nerves, self-doubt, or the fear of getting it wrong, this episode is for you. 
 
Episode Breakdown: 
00:00 Speaking with confidence 
00:55 Welcome to The Powerful Content Podcast 
01:55 Acknowledgement of Country 
02:12 Kat’s journey: From performer to powerful speaker 06:32 Can anyone be a good speaker? (Spoiler: Yes!) 11:29 Using speaking to build authority in your business 18:43 The key to managing nerves and reframing fear 22:48 Why relying on scripts might be holding you back 28:48 How to embrace authenticity when you speak 33:42 Final thoughts and practical takeaways 36:02 Where to connect with Kat 
 
Get to know Cat Matson 
Cat Matson is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation. 
She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty 
 
Where to find Cat Matson 
Facebook: | | https://www.facebook.com/CatMatson.ImpactCATalyst |  
Instagram: https://www.instagram.com/catmatson/ 
Website: https://www.impactfulpresenters.com/ 
LinkedIn: https://www.linkedin.com/in/catmatson/ 
 
Links mentioned in this podcast 
Ep 128 Speaking with Confidence with Cat Matson Podcast – Mel Daniels: Crafting content with purpose, passion and profit in mind 
 
Stop Rambling or Losing Your Words and Speak with Clarity, Confidence and IMPACT  (even if you are paralysed by nerves or go mentally blank when put on the spot) 
Learn how to gather your thoughts, take people on the journey and hit your key points, every single time you speak. 
https://www.impactfulpresenters.com/f/how-to-stop-rambling 
 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 153 – You are an expert 
Episode 150 – Embracing your authentic self 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

BEST OF 2025 | You Are an Expert—Here’s How to Step Into That Role with Confidence

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 
 ----------------------------------------------------------------------------------------------
 
What does it really take to position yourself as an expert? 
Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet? 
In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence. 
Mel walks you through: ⚡ How to get crystal clear on your niche and expertise (so people instantly get what you do) ⚡ Why your unique perspective is your biggest strength—and how to lean into it ⚡ The power of embracing your content creator archetype to make content easier ⚡ Why you need to stop waiting for permission—you don’t have to know everything to help people 
If you’ve ever thought, Who am I to call myself an expert?—this episode is for you.  
Episode Breakdown: 
00:00 Introduction: What does it really take to be seen as an expert? 00:47 Welcome to The Powerful Content Podcast 01:47 Acknowledgement of Country 
03:28 The journey to becoming a go-to expert (and why it’s not what you think) 04:47 Clarity is key: Defining who you help and how you help them 06:34 Your unique perspective: Why it matters more than credentials 08:38 Leveraging your strengths in content creation (Hello, Content Creator Archetypes!) 10:23 Owning your expertise: It’s time to stop waiting for permission 12:42 Thought-provoking questions to help you step into your expertise 13:35 Ways to connect and work with Mel 
 
Links mentioned in this podcast 
Content Creator Archetype Quiz 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn 
Episode 126 - Sell your offer strategically with transformations 
Episode 32 - Creating a message from the heart 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

BEST OF 2025 | How to use ChatGPT without losing your authentic voice with Melanie Campbell

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 
 ----------------------------------------------------------------------------------------------
AI tools like ChatGPT can be a huge time-save, but only if they help you create content that still feels like you. So, how do you make sure AI works for you and not instead of you? 
In this episode, I’m joined by Melanie Campbell, an intuitive copywriter and holistic business guide, to talk about how women in business can use AI without losing their authentic voice. We dive into: 
Why knowing your voice, values, and business foundations is key before you even open ChatGPT 
How to train AI so it supports your content, rather than taking over 
The balance between ease and authenticity when using AI for content creation 
Melanie also shares insights from her course, ChatGPT with Authenticity, which helps women integrate AI into their business in a way that feels aligned and intentional. 
This episode is worth a listen if you’re curious about using AI but don’t want to sound like everyone else. 
 
Episode Breakdown:  
00:00 Can authenticity and AI coexist? 
00:45 Welcome to The Powerful Content Podcast 
01:45 Acknowledgement to Country 
02:03 Welcome & intro to Melanie 05:18 The power of authentic content for women in business 06:42 What authenticity really means in content 08:57 How to use AI without losing your voice 11:14 Training ChatGPT to match your tone and style 27:09 Balancing AI with your values 32:44 Final reflections and an inside look at Melanie’s course 
 
Get to know Melanie 
Melanie Campbell is a Holistic Women’s Business Guide and Intuitive Copywriter who helps heart-led women 40+, like you, create a soul-aligned business by shining your unique light and working in flow with your energy. 
Which means you can make a difference for your ideal people and grow your business without burning out. 
She’s an alchemist who combines intuition with 23+ years of qualifications and experience in business, copywriting, marketing, Human Design, perimenopause health, website design and holistic therapies to give you the all-in-one personalised guidance you need.  
When she’s not working with clients, you’ll find her sipping a Dandelion Chai, singing jazz or creating a new healing potion with her favourite essential oils. 
She lives in Sydney, Australia. 
 
Where to find Melanie Campbell 
Instagram: www.instagram.com/melaniecampbell_holisticguide/ 
Website: https://www.melaniecampbell.com.au/  
 
Links mentioned in this podcast 
Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity 
Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 150 – Embracing your authentic self in 2025 
Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

2025 - The year that was

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!    
What did 2025 look like for you? 
I’ve always liked the practice of looking back on the year before rushing into the next one. Not to judge it or wrap it up neatly, but to notice what actually happened. 
This year didn’t come with big, shiny milestones. It was quieter. Slower. And a little more uneven than others. And yet, when I took the time to reflect, it became clear just how much was happening beneath the surface. 
This episode is a meander through what a year can look like when life and business don’t move in straight lines. When consistency changes shape. When numbers tell part of the story, but not the full picture. And when connection, health, and presence quietly take priority over growth for growth’s sake. 
Along the way, there’s space to pause and reflect in the kind of way that helps you close out a year with more clarity and less pressure to label it a success or a failure. 
If you’re in that in-between space as the year winds down, this conversation offers a calm place to land and think about what this season has really been asking of you. 
Episode breakdown 
00:00 Why I keep coming back to a year in review 01:17 A late-year hello and why this episode needed to be shared 02:34 When a year feels quieter and not quite how you expected 04:14 Personal moments that shaped the year more than I realised 05:57 What happened in business and how I’m looking at the numbers now 09:54 The lessons that surfaced once I slowed down 13:11 Questions to help you reflect on your own year 14:10 What I’m carrying forward into 2026 15:05 Wrapping up the year and what’s coming next 
 
Links mentioned in this podcast 
Content Review and Planning Guide 
The Content Effect 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 191 - Messy, Honest, Real: Reflections on Life & Business in 2025, with Mel & Annie 
Episode 190 – Start 2026 with a solid content plan 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 

Messy, Honest, Real: Reflections on Life & Business in 2025, with Mel & Annie

What a year it's been! Join Mel Daniels and her biz bestie Annie Love as they sit down and have a heart-to-heart about the highs, lows and all the in-betweens of 2025. They chat about gratitude, challenges, family boundaries, and their intertwining personal and business lives. Plus, they look ahead to 2026 with clear intentions for simplicity and focusing on what truly matters. Listen in if you're looking to create space in your life, set intentions, or just need some genuine and insightful conversation. We guarantee an honest and engaging reflection – it's like catching up with old friends. 
 
(With thanks to this post from We Think Deeply for inspiration for the podcast) 
 
00:00 Introduction 
00:44 Welcome to the Powerful Content Podcast 
02:01 Reflecting on 2025: Would you repeat it? 
06:16 Words of the year and vision boards 
08:51 Moments that reinforce our business journey 
14:34 Personal growth and confidence in 2025 
19:51 Facing resistance and future changes 
23:15 Rediscovering enthusiasm and setting boundaries 
24:29 Surprising discoveries and personal growth 
28:08 Intentions for the New Year 
32:15 Managing business finances 
34:31 Content creation strategies 
38:42 Reflecting on the year through music 
42:33 Final Thoughts and Farewell 
 
Get to know Annie Love 
Annie Love is a Holistic Business & Profit First coach supporting wellness professionals to build consistent income with more ease and less overwhelm through strategy, mindset and profit planning. Over the past 19 years, she has also founded and built a multi-million dollar technology company with her husband, Ben, based on a foundation of values and alongside raising their sons.  
 
Where to find Annie Love 
Facebook 
Instagram 
Website 
Podcast - The Light Seeker’s Lounge 
 
Links mentioned in this podcast 
The Light Seeker’s Lounge with Annie Love 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 49: Being intentional to make meaningful progress with Annie Love 
Episode 173: Profit First for purpose-led entrepreneurs with Annie Love 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Start 2026 with an easy content plan

Do you love the idea of having a clear content plan, but every time you sit down to map things out you freeze, second guess yourself, or feel like you are trying to keep up with strategies that never quite fit who you are as a person?
As we head into the end of the year and life starts to get a little full, it can feel far too early and far too overwhelming to think about next year. But this is actually the perfect moment to give future you a calmer start to 2026. When you have a plan that feels aligned with your energy, your goals, and your real life, everything becomes easier. You know what to create, why you are creating it, and how it supports the big picture of your business.
In this Mel walks you through some of the biggest myths that hold women back from planning, why planning often feels heavy or overwhelming, and how you can approach it in a way that feels simple and grounded.
We’ll also revisit her 4P framework: Prepare, Plan, Produce, and Process, and look at how each stage helps you create a rhythm that supports your energy, your time, and your business goals.
You’ll learn how to map out a 90 day content plan by considering the season you’re in, choosing clear objectives, deciding what you want to promote, landing on a theme, and brainstorming just enough content ideas to make the month feel spacious rather than stressful.
If you’re ready to bring more clarity and confidence into your content and set yourself up for an easier 2026, this episode will guide you through exactly where to begin.
Episode Breakdown
00:00 Feeling stuck with planning your content for 202600:56 Welcome to the Powerful Content Podcast02:14 Why now is the ideal time to think ahead04:26 Common myths and stories that make planning feel hard09:43 The 4P framework for simple, intentional planning11:18 How to map out your next 90 days with ease15:13 Making producing and processing feel lighter17:05 Reflection prompts to support your growth19:03 Ways we can work together
 
Links mentioned in this podcast
Content Review Guide
Book a session with Mel
The Content Effect
The Power of Content
 
If you enjoyed listening to this episode, then you’ll also love:
Episode 167 - How MVC saved my sanity (and my business)
Episode 168 – Reimagine your content: Do less and still make an impact
 
Loved the episode? Leave a review!
 
Ready to work with me?
Buy my book The Power of Content
Join my membership The Content Effect
Work with me 1:1 with The Content Accelerator
Join my free Facebook Group The Content Project
 
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
 
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Heart-led content that converts

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
 
Do you freeze when it’s time to talk about your offers? Worry you’ll seem pushy or desperate? You’re told HOW to sell, but it just feels wrong. 
In this episode of The Powerful Content Podcast, I’m unpacking the convert stage of the client journey and showing you how selling can feel like a natural next step, not a hard sell.  
You’ll learn why conversion is really about trust, permission, and guiding your audience forward. I cover the mistakes that keep heart-led entrepreneurs stuck and practical strategies to make your content confident, aligned and transformational. 
Episode Breakdown: 
00:00 – Setting the stage: Why selling can feel hard 00:43 – Welcome to The Powerful Content Podcast 
01:43 – Acknowledgement of Country 02:00 – What aligned conversion really looks like 05:16 – Mistakes that hold you back from converting 07:57 – Strategies to sell with heart and confidence 09:54 – Reflection questions to improve your approach 12:08 – Final thoughts and ways to work with me 
 
Links mentioned in this podcast 
The Content Effect 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 185 - Ditch the sales funnels to create content that feels good  
Episode 186 - Creating genuine relationships with content that connects 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

The art of nurturing your audience with content

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  
 
Does your content do a good job of connecting with people, but not quite as good a job of converting? 
In this episode Mel continues the client journey with nurture content - the stage that so many business owners unintentionally skip. It’s the part where you build trust, deepen relationships, and remind your audience why they love being part of your world. 
Mel shares what it really means to nurture through content, and how it can completely change the way your audience experiences your business.  
She also explores some of the biggest mistakes business owners make when it comes to nurturing, like sounding generic, being inconsistent and promoting too soon.  
Uncover some simple, practical ways to nurture your audience using your existing content through your emails, social media, and core content. 
This episode will help you see that nurturing doesn’t have to feel like extra work. It’s about showing up in a way that feels good to you and makes your audience feel seen, supported, and ready to take the next step. 
 
Episode breakdown: 00:00 Introduction: The missing stage in your client journey 00:45 Welcome to The Powerful Content Podcast 02:02 Episode 188: Nurture with content 02:38 Personal story: The haircut lesson 03:25 The essence of nurturing your audience 04:28 Building trust through nurture content 08:35 Common mistakes in nurture content 12:04 How to nurture effectively 15:33 Reflection questions 16:50 Final thoughts and how to work with Mel 
 
Links mentioned in this podcast 
The Content Effect 
Become a subscriber – The Un-boring Ideal Client Avatar Workbook 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 167 – How Minimum Viable Content saved my sanity (and my business) 
The Client Journey Miniseries – starting with episode 185 
 
Loved the episode? Leave a review! 
 
Ready to work with me? 
Buy my book The Power of Content 
Join my membership The Content Effect 
Work with me 1:1 with The Content Accelerator 
Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 
 
I use and recommend Podbean and Descript to edit my podcast.  
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.