The Powerful Content Podcast

Simple and strategic business planning with Destini Copp

Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it? 
In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple. 
Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you achieve your goals and maintain focus. She also shares insights on using AI to assist in breaking down goals and stresses the importance of staying consistent to amplify your business success. 
 
00:00 Welcome to The Powerful Content Podcast 
01:00 Acknowledgement to Country 
03:07 Destini's journey to entrepreneurship 
04:52 The turning point: from service work to digital products 
06:40 The importance of planning in business 
08:10 Destini's simple planning strategy 
15:21 The benefits of planning vs. winging it 
21:53 Common mistakes in the planning process 
23:25 Tools and resources for effective planning 
24:59 Upcoming business planning bundle 
26:28 Final thoughts and superpowers 
 
Get to know Dr Destini Copp 
Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desks, constantly live launching, or worrying about social media algorithms. 
 
Where to find Dr Destini Copp 
LinkedIn:, https://www.linkedin.com/in/destinicopp/,  
Instagram: https://www.instagram.com/destinicopp 
Website: https://www.destinicopp.com/ 
The Creator’s MBA Podcast: https://www.destinicopp.com/podcast 
 
Links mentioned in this podcast 
The 2025 Business Planning Bundle  
Funnel Cure Workshop -Master the Funnel Puzzle: How to Choose Offers That Maximize Profit  
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 72 - 7 key elements of a meaningful content strategy 
Episode 88 - The easiest content plan in the world 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect 
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Pitch Perfect: The 3 things you need to avoid when pitching

Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a six-step process to prepare, research, connect, pitch, accept, and post-collaborate for maximum impact. Dive in for practical tips on building genuine connections and leveraging collaborations to grow your business. 
 
00:00 Introduction: Struggling to get noticed? 
00:45 Welcome to The Powerful Content Podcast 
01:44 Acknowledgement of Country 
02:04 Extending on collaborations 
03:09 3 things to avoid when pitching 
05:53 6 steps to successful collaborations 
09:15 Research and connect with potential collaborators 
11:04 Crafting the perfect pitch 
14:04 Acceptance and post-collaboration steps 
18:17 Benefits of collaborations and upcoming events 
19:35 Conclusion and how to work with Mel 
 
Links mentioned in this podcast 
Join Dr Destini Copp’s Planning Prep Kit Bundle 
Join Kate Doster’s All Treats, No Tricks Bundle 
Angela Henderson’s Women in Business Conference 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 117 - What empowerment really means with Suzi Petrozzi 
Episode 92 - Human Design: the secret to a business that supports you with Belinda Gill 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu

Do you feel things deeply? You may be a sensitive person. 
Join Mel Daniels and guest Sam Dhu, a psychotherapist, mentor, and coach, as they explore how sensitivity can be a superpower for business owners.  
They discuss the challenges and strengths of being a sensitive business owner and offer practical ways to prioritise self-compassion, manage business pressures, and redefine success.  
Sam introduces the concept of being 'softly successful,' emphasising the importance of aligning business practices with personal strengths and celebrating individuality. The episode also highlights the impact of the environment on productivity and the necessity of self-check-ins to maintain well-being. 
 
00:00 Introduction: Balancing success and self-compassion 
01:11 Welcome to The Powerful Content Podcast 
02:10 Acknowledgement to Country 
02:45 Meet Sam Dhu: Sensitivity and success 
05:04 Understanding sensitivity in business 
08:16 Embracing sensitivity as a superpower 
09:27 Strategies for sensitive business owners 
12:13 The concept of softly successful 
16:44 Prioritising self-compassion and self-care 
27:41 Weekly check-ins and holistic business approach 
32:58 Final thoughts and words of wisdom 
35:10 Closing remarks and how to connect 
 
Get to know Sam Dhu 
Sam Dhu is a Psychotherapist, Coach, Supervisor & Facilitator for women who want to be Soft & Successful. Mum to eight-year-old, Amelie and toddler Frankie, Sam is a passionate advocate for being radically kind and compassionate to yourself on the road of business growth. 
 
As a highly sensitive person, Sam believes it is possible to be deeply ambitious AND soft and sensitive at the same time. 
 
Terms like ‘self-compassion’, ‘self-worth’ and ‘self-acceptance’ get used a lot these days. But to Sam, these aren’t just ‘nice sounding words’. Her qualifications & training have shown her these inner resources are the difference between being stuck in survival mode and confidently thriving as a Soft & Successful Woman. 
 
Where to find Sam Dhu 
Instagram: https://www.instagram.com/samanthadhu/ 
Website: https://www.samanthadhu.com.au/ 
Slow the Mastermind Waitlist: http://theslowmastermind.com/slow2025 
 
Links mentioned in this podcast 
Highly sensitive person test  
Free Boundary Setting Scripts 
Business is Personal on the podcast The Slow Down 
Sam on The Light Seeker’s Lounge 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 117 - What empowerment really means with Suzi Petrozzi 
Episode 49 - Being intentional to make meaningful progress with Annie Love 
 
Loved it? Why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

7 easy collaboration ideas for business growth

Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected.  
Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired! 
Mel Daniels shares personal experiences and insights on participating in bundles, summits, guest podcasting, and cross-promotions to expand reach, enhance credibility, and spark new ideas.  
She outlines essential factors for choosing the right collaborators, emphasising the importance of similar values, complementary businesses, and audience fit. Listen in to discover practical ideas and tips for successful collaborations. 
 
00:00 Introduction: Unlocking business growth through collaboration 
00:49 Welcome to The Powerful Content Podcast 
01:49 Acknowledgement to Country 
02:06 The power of collaborations in business 
05:14 Finding the right collaboration partners 
09:24 7 collaboration ideas 
16:05 Final thoughts and encouragement 
17:49 Closing remarks and how to connect 
 
Links mentioned in this podcast 
Cat Griffins Rule Breaking Entrepreneurs Summit 
The Planning Prep Kit Bundle with Dr Destini Copp 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn 
Episode 121 - The layers of online success. Build a profitable, holistic business with Sandy Hanrahan 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

The 4 types of images every business needs with Grace Costa

Do you know what types of images that you need for your business? 
In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success.  
Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images.  
Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to use these photos to enhance your brand’s visibility and client connection.  
This episode is a comprehensive guide for any entrepreneur looking to leverage professional photography for business growth. 
 
00:00 Introduction to The Powerful Content Podcast 
02:02 Episode 131: Meet Grace Costa, Personal Branding Photographer 
02:50 Grace Costa's journey: from photographer to mentor 
05:00 The importance of personal branding and marketing for photographers 
08:40 Types of images every business needs 
14:16 When to hire a professional photographer 
25:52 Organising and utilising your business images 
32:00 Grace Costa's superpower and final words of wisdom 
33:43 Conclusion and how to work with Mel Daniels 
 
Get to know Grace Costa 
Grace, a photographer, podcaster, and photography business coach, specialises in creating brand imagery for women-led entrepreneurs and large corporate organisations. She guides business owners in exploring their marketing strategies and business objectives, matching them with the perfect image solutions to meet their needs, humanise their brand, and build trust.  
With two decades working as a photographer in the Nations' Capital, Grace has created brand imagery for some of the biggest brands in Australia, including the Department of Defence, Tourism Australia, and the National Film Sound Archives.  
 
Where to find Grace Costa 
Instagram: https://www.instagram.com/gracecostaphotographer 
Website: www.gracecosta.com 
Podcast: The Photo Diaries 
 
Links mentioned in this podcast 
A guide for new ways to use your branding photos 
Brand Eliza Stock 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 7 Connecting with your audience through story with Romina Cavagnola
Episode 32 Creating a message from the heart
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

A step-by-step guide to how I create content for my business

Have you ever wondered how a Content Marketing Strategist creates their content? 
In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.  
Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.  
This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.  
 
00:00 Introduction to content creation efficiency 
00:41 Welcome to The Powerful Content Podcast 
01:41 Acknowledgement to Country 
02:00 Behind the scenes of my content creation process 
04:04 Planning a year's worth of content 
06:58 Batching and recording episodes 
08:34 Reimagining content across platforms 
10:37 Social media strategy 
17:04 Flexible planning and consistency 
19:05 Conclusion and ways to work together 
 
Links mentioned in this podcast 
The Content Accelerator 
The Content Effect 
Unlock your Content Creator Archetype Quiz 
Episode 8 – Simple social media plan 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 10 – The power of reimagination 
Episode 60 – Why content creation feels hard and how to fix it 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

How to level up with your brand with Rowena Preddy

What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it's time for a rebrand. Their engaging conversation is filled with practical advice, including steps to take before rebranding and how to ensure consistency across all brand touchpoints. This podcast is a must-listen for entrepreneurs and business owners looking to create a brand that resonates deeply with themselves and their clients. 
 
00:00 Introduction and Guest Welcome 
00:37 The Magic of Branding 
02:12 Rowena's Journey to Branding 
04:38 Defining Branding and Its Importance 
05:53 Aligning Personal and Business Brand 
13:38 When to Consider a Rebrand 
16:09 Steps to a Successful Rebrand 
20:39 Final Thoughts and Parting Wisdom 
Get to know Rowena Preddy 
 
Hi, my name’s Rowena Preddy and I’m a small business branderer and magazine designer. 
 In Preddy Creative, I have two sides to my branding business. On one side, I design magazines (yes, that’s a thing!) and on the other, I create
branding that feels familiar as soon as you see it.  While I’ll boldly back my mad design and branding skills every day of the working week, the part of the branding that I do (and I love the most) is how I work with small businesses. They love themselves sideways knowing that they can get the best business branding in two days and they can get it done and dusted without the branding bank balance being busted (aka, it’s absolutely afford-do-able!). 
 
Where to find Rowena Preddy 
Instagram: www.instagram.com/preddycreative 
Website: www.preddycreative.com.au 
 
Links mentioned in this podcast 
https://preddycreative.com.au/freebies/ 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 39 - Taking responsibility of your brand with Chantelle King 
Episode 61 - How your brand feeds into your content marketing 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Creating content that reflects your true value

Are you clearly using your content to communicate the value of your offer? 
In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers.  
The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings.  
Mel covers six strategies for communicating value through content, including knowing your unique selling proposition, sharing proof of success, educating your audience, collaborating, offering exceptional free content, and being authentically yourself.  
Throughout the episode, Mel encourages entrepreneurs to overcome self-doubt and imposter syndrome, offering actionable advice to help them confidently present their services and attract premium clients. 
 
00:00 Introduction: The struggle of selling offers 
01:07 Welcome to the Powerful Content Podcast 
02:07 Acknowledgement to Country 
03:14 The importance of content in the client journey 
04:06 Believing in your value and overcoming self-doubt 
06:11 How content communicates your value 
06:30 Demonstrating expertise and building trust 
07:53 Knowing your Unique Selling Proposition (USP) 
09:34 Showcasing proof and educating your audience 
11:21 Collaborating and showcasing value through free content 
12:54 Being authentic and staying on brand 
14:49 Conclusion and Call to Action 
 
Links mentioned in this podcast 
Jessica Osborn’s Business JAM 
Spotify Playlist 
Episode 65 - The one thing that's missing from your message 
Episode 122 - 8 lessons learned from 8 years in business 
Episode 12 - Building an aligned audience with the perfect lead magnet 
Episode 126 - Sell your offer strategically with transformations 
 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn 
Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
Some of the links are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

The fastest way to grow your business without paid ads with Jessica Osborn

Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog?  
 
In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads.  
 
They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed.  
 
Key topics include developing high-ticket offers, creating a compelling brand experience, and establishing an effective lead machine.  
 
Jessica also shares insights about overcoming mental barriers and adopting strategies to attract premium clients. Make sure you sign up for Jessica's upcoming masterclass on attracting premium paying clients! 
 
00:00 Welcome to Episode 127 
01:30 Acknowledgement to Country 
02:07 Introducing Jessica Osborn 
03:03 The struggles of marketing 
04:08 Finding the right marketing strategy 
07:09 The importance of business growth 
08:36 Marketing misconceptions 
16:14 High ticket offers explained 
19:50 Discovering your expert zone 
21:25 Creating a premium offering 
25:09 The importance of brand experience 
29:15 Building your lead machine 
32:11 Simplifying the sign-up process 
34:55 Final thoughts and masterclass invitation 
Get to know Jessica Osborn 
Jessica Osborn is an online business strategist and marketing coach, host of She’s The Business Podcast, published co-author and travel-obsessed mum of 2. 
 
She has over 25 years’ experience building brands, including two of her own since 2010!  
Jessica specialises in marketing strategy for high ticket services - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or time-consuming cold sales - so they can enjoy more time for family and life! 
 
She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritize family life and be highly successful in business - without burning yourself to the ground. 
 
Where to find Jessica Osborn 
Website: https://www.jessicaosborn.com  
She’s The Business Podcast:  https://www.jessicaosborn.com/podcast  
Facebook: https://facebook.com/jessicaosborn.bxcoach 
Instagram: https://instagram.com/jessica.osborn/ 
LinkedIn: https://linkedin.com/in/jessicaaosborn/ 
TikTok: https://www.tiktok.com/@jessicaosborn.bxcoach  
Threads: https://www.threads.net/@jessica.osborn  
YouTube: https://www.youtube.com/channel/UC3Qu_BcAiuOYxY832d3N_og 
 
Links mentioned in this podcast 
The Magnetic Formula – LIVE with Jessica Osborn 
Mel on Jessica Osborn’s podcast She’s the Business 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 15 - Uncovering your business growth cycle with Michelle Marks 
Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Sell your offer strategically with transformations

Do you struggle to highlight the true value of your offer? Or feel like your content isn’t converting your offers as easily as you’d like? 
In this episode of the Powerful Content Podcast, Mel Daniels addresses the common struggle of highlighting the true value of an offer and successfully converting content into sales.  
Mel walks through five essential steps to communicate the transformations your offer provides, shifting from features to outcomes, tapping into emotional benefits, and avoiding common content mistakes. She emphasises the importance of knowing your ideal client and provides actionable strategies to create impactful content.  
This episode is filled with insights on building trust with your audience and ultimately driving more sales. Mel also invites listeners to Jessica Osborn’s masterclass for more in-depth learning. 
 
00:00 Introduction: Highlighting the value of your offer 
01:17 Welcome to The Powerful Content Podcast 
02:17 Acknowledgement to Country 
02:34 Episode overview and key points 
04:44 Common mistakes in content creation 
08:20 Five steps to effective transformations 
08:29 Step 1: Identifying client challenges 
09:43 Step 2: Understanding client desires 
10:53 Step 3: Preparing clients to buy 
12:17 Step 4: Articulating transformations 
13:32 Step 5: Using real-life examples 
15:43 Conclusion and summary 
17:26 Final thoughts and how to work with me 
 
Links mentioned in this podcast 
The Magnetic Formula – LIVE with Jessica Osborn 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 21: Why your niche is your secret to powerful content with Jessica Osborn 
Episode 78: Love letter to my ideal client (aka YOU) 
 
And why not leave a review? 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Purchase one of my short courses here 
👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website