Growing your email list with purpose, not pressure

Let’s be honest, email list growth can feel like a lot. Between expert advice that says you need fancy funnels, a hundred freebies, or to be everywhere all at once, it’s no wonder it feels overwhelming. But it doesn’t have to be.

In this episode, Mel Daniels guides you through a more grounded, purpose-driven way to grow your email list - one that prioritises connection over conversion, ease over hustle, and quality over quantity.

You’ll hear how the client journey (Connect → Subscribe → Nurture → Convert) can help simplify your strategy and give your email marketing more meaning. She’ll also walk you through what makes a powerful lead magnet, how to get it in front of the right people, and how to nurture your subscribers with heart.

Mel shares how she personally uses Kajabi to keep things simple; like setting up opt-in pages, automated emails, and even quick digital offers that support list growth without the stress.

Make sure that you take the time to ponder the reflective questions to help you journal your way to a more aligned and intentional approach to growing your list.

Episode Breakdown:
00:00 Introduction: Why email list growth feels overwhelming
00:42 Welcome to The Powerful Content Podcast
01:42 Acknowledgement to Country
02:00 Life update and what you can expect in today’s episode
02:40 Why bigger isn’t always better when it comes to your list
04:23 A simple breakdown of the client journey
07:49 Creating a lead magnet that actually works for you
09:34 Easy ways to promote your opt-in without burning out
12:10 Nurturing your list like the community it is
14:28 Letting conversions happen naturally (with intention)
16:25 Journal prompts to inspire aligned growth
17:26 Final thoughts and how we can stay connected

 

Links mentioned in this podcast
Content Creator Archetype Quiz 
Content that Converts Bundle
Simple Marketing Bundle

Kajabi - 30 day extended trial + FREE bonuses

 

If you enjoyed listening to this episode, then you’ll also love:
Episode 12 - Building an aligned audience with the perfect lead magnet
Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn

Loved the episode? Leave a review!

 

Ready to work with me?
• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

 

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There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

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