Thursday Aug 08, 2024

The fastest way to grow your business without paid ads with Jessica Osborn

Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog?

In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads.

They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed.

Key topics include developing high-ticket offers, creating a compelling brand experience, and establishing an effective lead machine.

Jessica also shares insights about overcoming mental barriers and adopting strategies to attract premium clients. Make sure you sign up for Jessica's upcoming masterclass on attracting premium paying clients!

00:00 Welcome to Episode 127

01:30 Acknowledgement to Country

02:07 Introducing Jessica Osborn

03:03 The struggles of marketing

04:08 Finding the right marketing strategy

07:09 The importance of business growth

08:36 Marketing misconceptions

16:14 High ticket offers explained

19:50 Discovering your expert zone

21:25 Creating a premium offering

25:09 The importance of brand experience

29:15 Building your lead machine

32:11 Simplifying the sign-up process

34:55 Final thoughts and masterclass invitation

Get to know Jessica Osborn

Jessica Osborn is an online business strategist and marketing coach, host of She’s The Business Podcast, published co-author and travel-obsessed mum of 2.

She has over 25 years’ experience building brands, including two of her own since 2010! 

Jessica specialises in marketing strategy for high ticket services - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or time-consuming cold sales - so they can enjoy more time for family and life!

She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritize family life and be highly successful in business - without burning yourself to the ground.

Where to find Jessica Osborn

Website: https://www.jessicaosborn.com 
She’s The Business Podcast:  https://www.jessicaosborn.com/podcast 
Facebook: https://facebook.com/jessicaosborn.bxcoach
Instagram: https://instagram.com/jessica.osborn/
LinkedIn: https://linkedin.com/in/jessicaaosborn/
TikTok: https://www.tiktok.com/@jessicaosborn.bxcoach 
Threads: https://www.threads.net/@jessica.osborn
YouTube: https://www.youtube.com/channel/UC3Qu_BcAiuOYxY832d3N_og

Links mentioned in this podcast

The Magnetic Formula – LIVE with Jessica Osborn
Mel on Jessica Osborn’s podcast She’s the Business

If you enjoyed listening to this episode, then you’ll also love:

Episode 15 - Uncovering your business growth cycle with Michelle Marks
Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn

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Ready to work with me?

👉🏻 Buy my book The Power of Content
👉🏻 Get yourself on the waitlist for my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator
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The fastest way to grow your business without paid ads with Jessica Osborn

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