The Powerful Content Podcast with Mel Daniels
Content has the power to connect us all. It’s up to you how you use it.
The Powerful Content Podcast with Mel Daniels, a Content Marketing Strategist, helps small business owners create purposeful content that connects and converts—without the burnout. Tune in weekly for practical content strategy, social media and email marketing tips, storytelling, audience nurture, and heart-led sales that feel easy.
Episodes
Thursday Aug 31, 2023
Love letter to my ideal client (aka you)
Thursday Aug 31, 2023
Thursday Aug 31, 2023
In this episode, Mel covers:
✨ Unlocking the power of an ideal client
✨ How understanding the story behind your ideal client can elevate your content
✨ Why I’m here for you and want you to experience the success you deserve and want
Links mentioned in this podcast
The un-boring ideal client avatar
If you enjoyed listening to this episode, then you’ll also love:
Episode 65 – The one thing that’s missing from your message
Episode 32 – Creating a message from the heart
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Aug 24, 2023
Powerful PR for your small business with Amber Daines
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Show notes
In this episode Mel and Amber cover:
✨ The basics of PR
✨ RPIE – making sure you include research, planning, implementation and evaluation into your PR strategy
✨ Finding the right PR opportunities for your business
Where to find Amber
LinkedIn: https://www.linkedin.com/in/amber-daines-6731549/
Instagram: https://www.instagram.com/bespokecoad/
Website: https://amberdaines.com/
Links mentioned in this podcast
A free podcaster guide for anyone wanting to get started and scale a podcast faster
Amber’s blog – Does interviewing famous folks make your podcast downloads grow?
If you enjoyed listening to this episode, then you’ll also love:
Episode 70 - Don't believe everything you've been told about content strategy
Episode 74 - 3 simple ways to improve your message
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Aug 17, 2023
My friction-free approach to creating content
Thursday Aug 17, 2023
Thursday Aug 17, 2023
Show notes
In this episode Mel covers:
✨ The two main ways that you’re not creating content that does what you want it to do
✨ Why you need to stop making excuses and create friction-free ways to approach your content
✨ The four steps she uses for friction-free content creation
Links mentioned in this podcast
Content Creator Archetype Quiz
*SPECIAL OFFER* Unleash your content: The ultimate guide to a year's worth of content ideas.
If you enjoyed listening to this episode, then you’ll also love:
Episode 67 - Why you're not making sales and what you can do about it
Episode 66 - How to bring The Content Effect to your business
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Aug 10, 2023
Building audacious empires with Leanne Woff
Thursday Aug 10, 2023
Thursday Aug 10, 2023
In this episode Mel and Leanne cover:
✨ The differences between VA, OBM and integrator
✨ How to understand which type of help you need at each stage of business
✨ Bringing the best out of your relationship to get maximum results
Where to find Leanne
Facebook: www.facebook.com/leannewoff
Instagram: www.instagram.com/leannewoff
Website: www.audaciousempires.com
Links mentioned in this podcast
The 6-figure OBM Roadmap: Easily land the big names and become a sought-after 6-figure OBM
Virtually Yours Virtual Assistants
If you enjoyed listening to this episode, then you’ll also love:
Episode 56 – How to outsource like a pro
Episode 49 - Being intentional to make meaningful progress with Annie Love
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Aug 03, 2023
3 simple ways to improve your message that matters
Thursday Aug 03, 2023
Thursday Aug 03, 2023
The best way to create a message that matters is to understand your own core beliefs. What are the things that you're passionate about? What do you believe in?
Once you know your core beliefs, you can use them to create content that resonates with your ideal client on a deeper level.
In this episode Mel covers:
✨ Why having a message that matters, matters
✨ Why most people fail to create a message that matters
✨ The three things that you need to change to improve your message
Links mentioned in this podcast
Unboring Ideal Client Avatar
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 19 – Do business your way with Kristy Robinson
Episode 31 - 5 stages of powerful content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jul 27, 2023
Managing your energy as an impact-driven business owner with Alena Turley
Thursday Jul 27, 2023
Thursday Jul 27, 2023
In this episode Mel and Alena covers:
✨ What it means to be an impact-driven entrepreneur and ways you can make an impact in your life
✨ Looking at your energy and ways you can calibrate it
✨ How to become a Soul Mama and create change in the world
Where to find Alena
Instagram: https://www.instagram.com/soulmamahub
Website: https://www.alenaturley.com
Links mentioned in this podcast
Ways to Heal from Depletion (for good)
1:1 Coaching and VIP Membership
If you enjoyed listening to this episode, then you’ll also love:
Episode 17 Ditching work-life balance with Louise Robertson
Episode 7 Connecting with your audience through story with Romina Cavagnola
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jul 20, 2023
7 key elements of a meaningful content strategy
Thursday Jul 20, 2023
Thursday Jul 20, 2023
In this episode Mel covers:
✨ Why every small business needs a content strategy
✨ The 7 key elements of a content strategy that will work for you
✨ What you can expect when you implement your content strategy
Links mentioned in this podcast
Content Strategy package
Unboring ideal client avatar
If you enjoyed listening to this episode, then you’ll also love:
Episode 58 – Cracking the content marketing code
Episode 66 – How to bring The Content Effect to your business
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jul 13, 2023
Taming your tech with Korryn Haines
Thursday Jul 13, 2023
Thursday Jul 13, 2023
In this episode Mel and Korryn cover:
✨ The joy of tech and how we can use it to our advantage
✨ Ditching the overwhelm of tech and moving into a more positive energetic space
✨ Bringing systems to your content to make your life easier
Where to find Korryn
Facebook: https://www.facebook.com/hellokorryn
Youtube: https://www.youtube.com/@hellokorryn
Linkedin: https://www.linkedin.com/in/korrynhaines
Instagram: https://www.instagram.com/hellokorryn
Website: www.korrynhaines.com.au
Links mentioned in this podcast
https://korrynhaines.com.au/subscribe/
Tech Toolbox Freebie - I have gathered together my little black book of tools that are used for various processes and sorted in function for your business.
If you enjoyed listening to this episode, then you’ll also love:
Episode 33 Knowing your numbers to grow your business your way with Lisa Turner
Episode 11 Cultivating stronger relationships that impact your bottom line with Bec Hughes
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jul 06, 2023
Don’t believe everything you’ve been told about content marketing
Thursday Jul 06, 2023
Thursday Jul 06, 2023
In this episode, Mel covers:
✨ The common myths about content marketing
✨ Content marketing is an evolutionary process and how you can make sure you’re constantly growing
✨ Content marketing works best when you’re you and you learn to embrace your unique strengths
Links mentioned in this podcast
Episode 10 – The Power of reimagination
Episode 16 – Should you batch your content
Content creator archetype quiz
If you enjoyed listening to this episode, then you’ll also love:
Episode 18 - 5 biggest mistakes your making with your content and what to do about it
Episode 26 - Reducing content overwhelm
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jun 29, 2023
How to protect your service business with powerful legals with Tracey Mylecharane
Thursday Jun 29, 2023
Thursday Jun 29, 2023
In this episode, Mel and Tracey cover:
✨ Risk mitigation from a small business perspective
✨ The must-have legal documents every small service-business needs
✨ The importance of integrating these into your systems and processes.
Where to find Tracey
Instagram: www.instagram.com/tmsolicitor
Website: www.tmsolicitor.com.au
Links mentioned in this podcast
The Annual Legal Checklist – identify gaps in your legals to ensure your business is protected: https://tmsolicitor.com.au/checklist
If you enjoyed listening to this episode, then you’ll also love:
Episode 35 Authentic copywriting to show up as the real you with Gemma Lumicisi
Episode 23 Grow your mindset mastery with Anthea Cutler
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website

Content has the power to connect us all.
I'm your host Mel Daniels, content strategist, coach and speaker. Empowering women across the globe to grow their businesses with powerful content that connects nurtures and converts.
So if you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
Listen in for genuine and insightful chats with guests as well as practical tools and strategies from me.
It’s so lovely to have you here.







