The Powerful Content Podcast with Mel Daniels
Content has the power to connect us all. It’s up to you how you use it.
The Powerful Content Podcast with Mel Daniels, a Content Marketing Strategist, helps small business owners create purposeful content that connects and converts—without the burnout. Tune in weekly for practical content strategy, social media and email marketing tips, storytelling, audience nurture, and heart-led sales that feel easy.
Episodes
Tuesday Jun 27, 2023
Forget content pillars and do this instead
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
In this episode Mel covers:
✨ Why you need to ditch content pillars when creating content
✨ Using the client journey and the 4 types of content that you need to create instead
✨ Becoming more purposeful and powerful with your content
Links mentioned in this podcast
Quiz – Uncover your content creator archetype
Masterclass - A year’s worth of content ideas
If you enjoyed listening to this episode, then you’ll also love:
Episode 8 - Simple social media plan sorted
Episode 20 – Abundant content ideas
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Tuesday Jun 20, 2023
Why you’re not making sales and what you can do about it
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
In this episode Mel covers:
✨ The 5 questions you need to ask yourself if you’re not making sales
✨ How to set yourself up for growth in other areas of your business besides revenue
✨ The reason you need to join The Content Effect
Links mentioned in this podcast
The Content Effect
The Unboring Ideal Client Avatar
If you enjoyed listening to this episode, then you’ll also love:
Episode 8 – Simple social media plan sorted
Episode 52 - How to build your email list with the right clients without feeling salesy
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jun 15, 2023
How to bring more of The Content Effect to your business
Thursday Jun 15, 2023
Thursday Jun 15, 2023
In this episode Mel covers:
✨ What happens when you embrace The Content Effect
✨ How to apply it to your business to make more sales and become the expert
✨ The impact that you can create when you understand your next steps on your content journey
Links mentioned in this podcast
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 10 – The power of reimagination
Episode 24 – Creating confidence with content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jun 08, 2023
The one thing that’s missing from your message
Thursday Jun 08, 2023
Thursday Jun 08, 2023
In this episode Mel covers:
✨ The three elements of a message that matters
✨ Why a message that matters is better than a magnetic message
✨ The one thing that’s missing from your message and what you need to do about it
Links mentioned in this podcast
Make more money – Content Mastery Week
The Content Effect
The unboring ideal client avatar
If you enjoyed listening to this episode, then you’ll also love:
Episode 7 - Connecting with your audience through story with Romina Cavagnola
Episode 32 – Creating a message from the heart
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Jun 01, 2023
Steal my steps to fill your funnel
Thursday Jun 01, 2023
Thursday Jun 01, 2023
In this episode, Mel covers:
✨ What a funnel is and why you need one
✨ The 4 different ways she approaches filling her funnel. Steal her ideas!
✨ What to focus on if your funnel isn’t working for you
Links mentioned in this podcast
Grow your business with content – Mastery Week
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 3 – Why sales funnels suck
Episode 6 – The Key to powerful content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday May 25, 2023
Using Facebook Ads to take your audience on a journey with Bianca McKenzie
Thursday May 25, 2023
Thursday May 25, 2023
In this episode Mel and Bianca cover:
✨ The strategy you need to be using to build a warm audience
✨ How to attract new leads with Facebook Ads
✨ The secret to making Facebook Ads work for you
Where to find Bianca
Instagram: www.instagram.com/bianca_mckenzie
Facebook: www.facebook.com/newschoolofmarketing
Website: www.biancamckenzie.com
Links mentioned in this podcast
Facebook ads success bundle
The New School of Marketing Podcast Episode 60: 3 ways to reduce the overwhelm of content creation
If you enjoyed listening to this episode, then you’ll also love:
Episode 32: Creating a message from the heart
Episode 31: 5 stages of powerful content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday May 18, 2023
Why consistency with your content hasn’t worked for you in the past
Thursday May 18, 2023
Thursday May 18, 2023
In this episode, Mel covers:
✨ Why consistency with content even matters
✨ Identifying your roadblocks to consistent content
✨ Leaning into your content superpower to support yourself with a framework that sets you up for consistency
Links mentioned in this podcast
Content Creator Archetype Quiz
Unlock Consistent Content
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 60: Why content creation feels hard and how to fix it
Episode 53: Embrace your strengths for business and content confidence with Rowena Mabbott
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday May 04, 2023
How your brand impacts your content marketing
Thursday May 04, 2023
Thursday May 04, 2023
In this episode Mel and Rachel cover:
✨ Embracing the butterfly effect and why knowing your purpose can make or break your business
✨ The 6 steps to creating your brand strategy that attracts your dream clients
✨ How to build a brand that evokes trust and loyalty
Where to find Rachel
Facebook: www.facebook.com/rachelreiterbrandmentor
Instagram: www.instagram.com/rachelreiter_brandmentor
Website: www.rachelreiter.com
Links mentioned in this podcast
Six steps to create a beautiful brand that attracts a steady flow of perfect customers https://www.rachelreiter.com/brandingsuccess
If you enjoyed listening to this episode, then you’ll also love:
Episode 11: Cultivating stronger relationships with Bec Hughes
Episode 39 : Taking responsibility of your brand with Chantelle King
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 27, 2023
Why content creation feels hard and how to fix it
Thursday Apr 27, 2023
Thursday Apr 27, 2023
In this episode, Mel covers:
✨ 5 reasons content creation feels hard for you right now
✨ 3 ways to make it feel easier and lighter
✨ Why content creation is not about more, but rather doing less
Links mentioned in this podcast
Unlock consistent content > www.thecontenteffect.com.au/unlock
Episode 256 of The Brand Builders Lab with Suz Chadwick https://suzchadwick.com/podcast/eps-256-the-4-content-creator-archetypes-with-mel-daniels/
If you enjoyed listening to this episode, then you’ll also love:
Episode 58: Cracking the content marketing code
Episode 50: How to fall back in love with your content marketing
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 20, 2023
The art of being true with Cassandra Goodman
Thursday Apr 20, 2023
Thursday Apr 20, 2023
In this episode Mel and Cassandra cover:
✨ What Being True looks and feels like
✨ The 5 practices of Being True
✨ How to bring Being True into our lives through moments of self-reflection
Where to find Cassandra Goodman
LinkedIn: https://www.linkedin.com/in/cassandra-goodman
Instagram: https://www.instagram.com/self.fidelity.cassandragoodman/
Website: https://self-fidelity.com/
Links mentioned in this podcast
Free resources: https://self-fidelity.com/resources/
Purchase Self-Fidelity or Being True here: https://self-fidelity.com/books and use the code FRIEND for free shipping
If you enjoyed listening to this episode, then you’ll also love:
Episode 5 - The secret to showing up authentically on your socials with Melissa Schulz
Episode 19 - Do business your way with Kristy Robinson
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website

Content has the power to connect us all.
I'm your host Mel Daniels, content strategist, coach and speaker. Empowering women across the globe to grow their businesses with powerful content that connects nurtures and converts.
So if you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
Listen in for genuine and insightful chats with guests as well as practical tools and strategies from me.
It’s so lovely to have you here.







