The Powerful Content Podcast with Mel Daniels
Content has the power to connect us all. It’s up to you how you use it.
The Powerful Content Podcast with Mel Daniels, a Content Marketing Strategist, helps small business owners create purposeful content that connects and converts—without the burnout. Tune in weekly for practical content strategy, social media and email marketing tips, storytelling, audience nurture, and heart-led sales that feel easy.
Episodes
Thursday Apr 13, 2023
Cracking the content marketing code
Thursday Apr 13, 2023
Thursday Apr 13, 2023
In this episode Mel covers:
✨ Why there is no content marketing code to crack
✨ The 5 ways to set yourself up for success with your content
✨ The missing piece of your content that you don’t realise you’re missing
Links mentioned in this podcast
Jessica Osborn’s Masterclass: The 5 keys to clients on tap > https://www.jessicaosborn.com/a/2147523325/ky27hGUB *
The Content Effect > www.thecontenteffect.com.au/thecontenteffect
Unlock consistent content > www.thecontenteffect.com.au/unlock
Unboring ideal client avatar workbook > www.meldbusinessservices.com.au/unboring-ideal-client-avatar
*This is an affiliate link. Any purchases that you go on to make may earn me a small sum of money that I will totally blow on my love of chocolate.
If you enjoyed listening to this episode, then you’ll also love:
Episode 32 – Creating a message from the heart
Episode 18 - 5 biggest mistakes you’re making with your content and what to do about it
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 06, 2023
Simplify your course launch and have more fun with Zoe Richmond
Thursday Apr 06, 2023
Thursday Apr 06, 2023
In this episode Mel and Zoe cover:
✨ How overcomplicating launches is something we love to do
✨ How to launch simply
✨ Why Kajabi should be your platform of choice if you’re a course creator or membership owner
Where to find Zoe
Website: https://www.zoerichmondcoaching.com/
Facebook: https://www.facebook.com/zoerichmondcoaching
Instagram: https://www.instagram.com/zoe_richmond_
Links mentioned in this podcast
Complete Kajabi Launch Checklist: Zoe’s step-by-step guide on exactly what you need to do to get your course LAUNCHED & making $$$ https://www.zoerichmondcoaching.com/launch
Launch Club Next Level: https://www.zoerichmondcoaching.com/kajabi-launch-club-next-level
30-day free trial of Kajabi https://app.kajabi.com/r/tVXkLwzW/t/p2roamax (affiliate link)
If you enjoyed listening to this episode, then you’ll also love:
Episode 25: How to turn your knowledge and experience into an online course business with Liz Morris
Episode 11: Cultivating stronger relationships that impact your bottom line with Bec Hughes
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 30, 2023
Outsource your content like a pro
Thursday Mar 30, 2023
Thursday Mar 30, 2023
In this episode Mel covers:
✨ Knowing when it’s time to outsource your content and what to outsource first
✨ Practical ideas on what you can outsource with your content
✨ How to set yourself up for success
Links mentioned in this podcast
Unlock content consistency > www.thecontenteffect.com.au/unlock
The Content Effect > www.thecontenteffect.com.au/thecontenteffect
If you enjoyed listening to this episode, then you’ll also love:
Episode 6 – The key to powerful content
Episode 10 – The power of reimagination
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 23, 2023
Celebrating a year of podcasting with Adam Daniels
Thursday Mar 23, 2023
Thursday Mar 23, 2023
In this special anniversary episode Mel and Adam cover:
✨ Adam asks the tough questions! Find out things like what’s Mel’s fave pizza topping, dealing with people who are different and why footy plays a big part in her life
✨ Understand why Mel thinks starting a business was scary and what helps her leap out of bed each morning
✨ Uncover her unpopular opinions and how you can have an impact on someone’s life
If you enjoyed listening to this episode, then you’ll also love:
Episode 51: Content that connects with professional photography with Matthew Duschesne and Anni Payne
Episode 52: How to build your email list with the right clients without feeling salesy
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 16, 2023
Should you start a podcast?
Thursday Mar 16, 2023
Thursday Mar 16, 2023
In this episode Mel covers:
✨ Why you need a podcast in your content ecosystem
✨ 6 lessons from a year of podcasting and how you can apply them to your business
✨ Understanding the strategy behind podcasting, but staying aware of your time, energy and resources
Links mentioned in this podcast
The Content Effect > www.thecontenteffect.com.au/thecontenteffect
Content Creator Archetype Quiz > https://bit.ly/3tS6hkZ
If you enjoyed listening to this episode, then you’ll also love:
Episode 37 Overcoming imposter syndrome in marketing with Lily Rudolph
Episode 31 Five stages of powerful content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 09, 2023
Embrace your strengths for business and content confidence with Rowena Mabbott
Thursday Mar 09, 2023
Thursday Mar 09, 2023
In this episode Mel and Rowena cover:
✨ The importance of uncovering and working with your strengths
✨ Learning to embrace your strengths and the possibilities that can unfold
✨ How to bring strengths to your business and content
Where to find Rowena
Instagram: https://www.instagram.com/rowenamabbott/
Website: https://www.rowenamabbott.com
LinkedIn: https://www.linkedin.com/in/rowena-mabbott/
Links mentioned in this podcast
The A to Z of Career and Life Confidence covers a complete alphabet’s worth of confidence-boosting ideas, including practical steps to support you to boost your confidence in your career, business and life. https://www.rowenamabbott.com/confident
Strengths assessment www.viacharacter.org
If you enjoyed listening to this episode, then you’ll also love:
Episode 19: Do business your way with Kristy Robinson
Episode 27: Using our cycles to create powerful content with Laura Dick
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 02, 2023
Build your email list without feeling salesy
Thursday Mar 02, 2023
Thursday Mar 02, 2023
In this episode Mel covers:
✨ The importance of shifting your perspective to see building your email list less salesy
✨ How feeling less salesy is more about attracting the RIGHT people to your email list
✨ Building your list in a non-salesy way is about connecting with the right people right from the start of the client journey.
Links mentioned in this podcast
Facebook Group > www.facebook.com/groups/thecontentproject
Un-boring ideal client avatar > www.meldbusinessservices.com.au/unboring-ideal-client-avatar
Mel’s done-for-you services > www.meldbusinessservices.com.au/services
If you enjoyed listening to this episode, then you’ll also love:
Episode 8 – Simple social media plan sorted
Episode 12 – Building an aligned audience with the perfect lead magnet
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Show notes
In this episode Mel, Anni and Matthew cover:
✨ The secret sauce to longevity in business
✨ Why professional photography is your secret weapon when it comes to content that connects
✨ Overcoming fear and stepping into your purpose with stand out photography
Where to find Anni and Matthew
Website: www.fancyboy.com.au
Facebook: https://www.facebook.com/fancyboy.com.au
Instagram: https://www.instagram.com/fancyboyphotography/
Linked In: https://www.linkedin.com/company/fancy-boy-photography/
Links mentioned in this podcast
Photo shoot brief: https://mailchi.mp/2382ca7ae202/photoshoot-brief
If you enjoyed listening to this episode, then you’ll also love:
Episode 5: The secret to showing up authentically on your socials
Episode 24: Creating confidence with content
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Feb 16, 2023
Fall in love with your content marketing again
Thursday Feb 16, 2023
Thursday Feb 16, 2023
In this episode Mel covers:
✨ Giving yourself permission to let go of the ‘shoulds’
✨ 4 steps to get back to loving your content marketing again
✨ Stepping out of FOMO and into a space of lightness and joy with your content marketing
Links mentioned in this podcast
Content Review and Planning Guide
DM Mel on Instagram
If you enjoyed listening to this episode, then you’ll also love:
Episode 32 - Creating a message from the heart
Episode 30 – how to create your content in under an hour
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Feb 09, 2023
Intentional actions lead to meaningful progress with Annie Love
Thursday Feb 09, 2023
Thursday Feb 09, 2023
In this episode Mel and Annie cover:
✨ The value of self-care and honouring ourselves as the core of our businesses
✨ Connecting our schedules and to-do lists with our values and big vision
✨ The three pillars of the Wholehearted Business Framework and how to harmonise them in your life and business
Where to find Annie Love
Facebook: www.facebook.com/annielove.coach
Instagram: www.instagram.com/annielove.coach
Website: https://annielove.coach
Links mentioned in this podcast
Mini-workshop on Values: https://annielove.coach/values
Podcast (The Light Seekers’ Lounge): https://podcasts.apple.com/au/podcast/the-light-seekers-lounge/id1507262950
If you enjoyed listening to this episode, then you’ll also love:
Connecting with your audience through story https://www.meldbusinessservices.com.au/podcast/connecting-with-your-audience-through-story/
Ditching work life balance https://www.meldbusinessservices.com.au/podcast/ditching-work-life-balance-with-louise-robertson/
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website

Content has the power to connect us all.
I'm your host Mel Daniels, content strategist, coach and speaker. Empowering women across the globe to grow their businesses with powerful content that connects nurtures and converts.
So if you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
Listen in for genuine and insightful chats with guests as well as practical tools and strategies from me.
It’s so lovely to have you here.







