The Powerful Content Podcast

Use your strengths to create content that matters

Have you ever been told to do something a certain way and tried it, but it felt soooo wrong?
Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome.
In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality.
She encourages you to identify and use your unique strengths to your advantage through the concept of content creator archetypes, discusses the significance of aligning content with your soul and offers methods to support consistent content creation that resonates with both you and your audience.
Mel highlights common challenges and solutions for creating content in a way that feels right, without succumbing to the pressure of external expectations. The episode wraps up with encouragement to leverage personal strengths in content creation, and an invitation to explore these concepts further in Mel's book, 'The Power of Content.'
 
00:00   Discovering your unique content creation path
00:55   Welcome to the powerful content podcast and Acknowledgement of Country
02:12    Embracing your uniqueness in a world of 8 billion
03:36    Harnessing your unique strengths for content creation
07:27    Aligning your content with your true self
10:07    Supporting yourself in content creation
14:35     Leveraging your strengths for effective content
18:23     How to continue your journey
 
Links mentioned in this podcast
The Power of Content
The Content Creator Archetype Quiz
 
If you enjoyed listening to this episode, then you’ll also love:
Episode 4 – Use your content super power
Episode 36 – The recipe for consistent content
 
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
 
Ready to work with me?
👉🏻 Buy my book The Power of Content👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow  your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
 
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website

Embracing The Power of Content

Welcome to The Powerful Content Podcast 
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment!  
 
Do you use The Power of Content to your advantage? 
In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator and the audience.  
The episode further explores a simple framework consisting of five stages: connect, align, become, impact, and inspire, aiming to guide listeners in becoming powerful content creators.  
Mel invites her audience to participate in a quiz to discern their place in the content creation journey, offering insights into improving their strategy and effectively communicating their unique message to the world. 
 
00:00 Welcome to the powerful content podcast 
00:59 Acknowledgement of Country 
01:25 Introducing The Power of Content book 
02:58 Understanding what powerful content looks like 
09:04 The 5 stages to becoming a powerful content creator 
17:13 How to work with Mel and wrap-up 
 
Links mentioned in this podcast 
Buy your copy of The Power of Content 
Quiz – where are you on your journey to become a powerful content creator? 
Episode 10 – The power of reimagination 
Episode 3 – Why sales funnels suck 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 49 – Being intentional to make meaningful progress with Annie Love 
Episode 66 – How to bring The Content Effect to your business
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

The Power of Content and your business journey

The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book.
In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design.
When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more about the book and the people who made it possible.
01:23    Behind the scenes: influential women in business
02:34    The importance of biz buddies in entrepreneurship
05:55    Redefining marketing terms with heart
09:17    Purpose and energy in content creation
12:52     The impact of branding and design on your business
16:54    The role of structure in writing and content creation
19:02    How to buy a copy of the power of content
 
 
Links mentioned in this podcast
The Power of Content
 
If you enjoyed listening to this episode, then you’ll also love:
Episode 66 – How to bring The Content Effect to your business
Episode 78 – Love letter to my ideal client
 
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
 
Ready to work with me?
👉🏻 Buy my book The Power of Content👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow  your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
 
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website

Bold goal setting with Sara Mayer

Do you find goal setting difficult to do? 
In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting.  
Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals.  
They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to ensure progress.  
Sara also introduces the concept of 'The Gap and the Gain' for assessing achievement and introduces a structured approach to goal setting that shifts focus from result-oriented to process-oriented objectives.  
If you’re ready to crush your bold goals, then this is the episode for you! 
 
00:00 Welcome to the Powerful Content Podcast with Sara Mayer 
02:16 Celebrating Achievements and Setting New Goals 
02:25 The Importance of Goal Setting in Life and Business 
04:05 Identifying Symptoms of Living Without Purpose 
06:08 Reflecting on Past Achievements and Setting Future Goals 
08:33 Breaking Down the Reflection Process for Effective Goal Setting 
16:14 Measuring Success: The Gap and the Gain 
21:34 Actionable Steps Towards Achieving Your Goals 
23:49 Sarah Mayer's Superpower: Making the Impossible Possible 
 
Where to find Sara Mayer 
LinkedIn: https://www.linkedin.com/in/saramayer/  
YouTube: https://www.youtube.com/@boldgoalcrushers  
Instagram: https://www.instagram.com/saramayerconsulting  
Website: https://www.saramayer.com/  
Facebook: https://www.facebook.com/151546625493155  
 
Links mentioned in this podcast 
My Weekly reflection worksheet https://www.saramayer.com/free-tools-and-resources 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 9: Under the hood: The key to hitting your powerful profit goals 
Episode 84: Finding purpose in your content journey 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content  
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Even introverts can be visible

Do you think that in order to be visible you need to be an extrovert? 
In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation.  
Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful content, having a message that matters, and being consistent.  
Included in the episode is actionable tips like creating bingeable content, building an email list, focusing on a single social media platform, knowing your core beliefs, collaborating with others, and guest speaking.  
The episode is a comprehensive guide to leveraging content strategically for business growth, aimed at purpose-led entrepreneurs who wish to increase their visibility while staying true to their introverted nature. 
 
00:00 Introduction to The Powerful Content Podcast 
00:59 Acknowledgement of Country 
01:29 Announcement: The Power of Content Book Release 
02:44 Busting the Myth: Visibility and Introversion 
03:41 Understanding the Concept of Visibility 
06:21 The Power of Content: A Deep Dive 
12:41 The Importance of a Message that Matters 
14:09 The Role of Consistency in Visibility 
17:57 Practical Tips for Increasing Visibility 
21:56 Recap and Conclusion 
23:27 Working Together: Opportunities and Invitations 
 
Links mentioned in this podcast 
The Power of Content 
Content Creator Archetype Quiz 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 32: Creating a message from the heart 
Episode 104: The 3 things that you need so that your content stands out in an AI driven world 
Episode 52: How to build your email list with the right clients without feeling salesy 
Episode 93: Staying relevant (and alive) with email marketing in 2024 
Episode 36: The recipe for consistent content 
Episode 46: Consistency for go-with-the-flow creators 
Episode 62: Why consistency hasn’t worked in the past for you 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

How to foster an inclusive culture that starts with you with Louise O’Reilly

This discussion about inclusivity with Louise O’Reilly gives us strategies to overcome unconscious bias.  
Louise shares her expertise and personal experiences, emphasising the importance of acknowledging different cultures and perspectives to create an inclusive business environment.  
We discuss strategies to foster inclusivity in content and the necessity of viewing inclusivity as an integral business practice rather than an add-on or secondary aspect. 
Louise also shares her perspective on 'allyship', acknowledging privilege, and her superpower to voice out stories marking the first generation where those outside her community willingly listen and are ready for change. 
 
00:08 Introduction to the Powerful Content Podcast 
00:59 Acknowledgement of Traditional Custodians 
01:22 Introducing Guest Speaker: Louise O'Reilly 
03:14 Understanding Allyship 
06:01 The Importance of Inclusivity in Business 
10:10 Creating a Welcoming and Safe Space in Business 
15:56 The Role of Intention and Work in Inclusivity 
19:26 The Impact of Individual Actions in Inclusivity 
22:53 The Power of Inclusion and Conscious Leadership 
23:42 Embracing Imperfection and Taking Action 
24:28 Overcoming Sadness and Embracing Community 
25:13 Transforming Negative Emotions into Positive Change 
27:18 Understanding and Acknowledging Privilege 
30:53 Creating Inclusive Content 
35:37 The Power of Diverse Perspectives 
39:01 Final Thoughts and Parting Words 
 
Where to find Louise 
Website- www.LouiseOReilly.com.au  
TikTok - https://www.tiktok.com/@louise_oreilly  
Instagram - https://www.instagram.com/louise.oreilly.shieldandconch/  
Facebook - https://www.facebook.com/LouiseOReilly.TheShieldAndTheConch  
YouTube - https://www.youtube.com 
 
Links mentioned in this podcast 
10 Tips for Effective Social Change Conversations eBook 
Business inclusivity quiz 
2024 Aboriginal and Torres Strait Islander Significant dates list for business content planning 
10x zero-cost ways to be inclusive in business checklist 
15 ways to be inclusive in business checklist 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 73 - Managing your energy as an impact-driven entrepreneur with Alena Turley 
Episode 66 - How to bring The Content Effect to your business 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content 
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

The 3 things your content needs to stand out in an AI-driven world

AI is a huge help for content creation, but how can you avoid being same-same? 
In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.  
 
00:19 The impact of AI on content creation 
01:09 The disconnection through device addiction 
01:35 AI and social media 
02:20 The importance of personal touch in AI-generated content 
04:13 The power of YOU-ness in content and how to use it to stand out 
07:20 The impact of YOU-ness on engagement 
08:17 Ways to bring more YOU-ness to your content 
08:20 The power of storytelling 
10:55 Having a message that matters 
12:58 The importance of thought leadership 
14:23 Conclusion: The three key elements to stand out 
 
Links mentioned in this podcast 
Using stories to stand out 
Logic puzzles 
Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87. 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 65 – The one thing that’s missing from your message 
Episode 74 – 3 simple ways to improve your message 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content  
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Marketing your business in 2024 with Jenn Donovan

In this episode Mel and Jenn cover: 
✨ How communities and audiences differ and why we need to focus our marketing efforts into growing communities 
✨ What’s emerging in the tech space to make marketing our business in 2024 simpler and easier 
✨ The secret to consistent marketing and why it matters in 2024. 
 
Where to find Jenn 
Facebook: https://www.facebook.com/jenndonovan.au 
Instagram: https://www.instagram.com/jenndonovan_/ 
LinkedIn: https://www.linkedin.com/in/jenn-donovan/ 
Website: https://socialmediaandmarketing.com.au/
Links mentioned in this podcast 
Monthly Social Media Prompt Calendar - a social media prompt for every day of the month - https://bit.ly/SeptJennCal 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 100 - What to focus on with your content for 2024 
Episode 102 -  How to craft a content strategy that you'll actually use 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content  
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

How to craft a content strategy you’ll actually use

Do you wish that you could create a content strategy that’s both sustainable and actionable? 
In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.  
This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use! 
Mel covers: 
✨ What a strategy is, and what it isn’t 
✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy 
✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy 
 
00:00 Introduction and Podcast Competition 
01:19 Understanding Content Strategy vs Tactics 
03:10 Why You Don't Always Need to Lead with Strategy 
06:18 How to Craft a Useful Content Strategy 
07:15 Tips for Creating a Strategy You'll Actually Use 
10:15 Conclusion and How to Get More Help 
 
Links mentioned in this podcast 
Leave a Google review: https://g.page/r/CQPrRpciHIsCEAI/review 
Kate Doster’s Back to Business Bundle (affiliate link) 
Super Simple One Page Content Strategy 
Unlock your content creator archetype 
 
How to leave a review 
Here’s a few prompts that you can answer to leave your review! 
Why you’ve enjoyed listening to the podcast so far 
What topics you love hearing me talk about 
Your favourite episode and why 
Still stuck for ideas? Use AI to help you! Use this prompt: 
Please write me an 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent] 
Terms & Conditions 
Two winners will be drawn at random on 16 February 2024 
You must be following @meldbusiness on Instagram 
DM a screenshot of the review to @meldbusiness 
Prize must be claimed before 30 June 2024 
Book will be delivered once published 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 4 – Using your content superpower 
Episode 72 – 7 key elements of a meaningful content strategy 
 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content  
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website 

Finding success and balance with Steph Gobraiel

In episode 101 of the Powerful Content Podcast, host Mel Daniels speaks with Steph Gobrael, founder of S38 Business Management, on the importance of achieving a work-life balance to enhance productivity and personal satisfaction.  
They discuss Steph's transition from the corporate field to entrepreneurship prompted by her desire to spend quality time with her family.  
Steph also shares her strategy on planning, practicing self-care, and constantly stepping out of her comfort zone as the key aspects of success. 
 
00:08 Introduction to the Powerful Content Podcast 
00:59 Acknowledgement of Traditional Custodians 
01:23 Introducing Guest: Steph Gobrael 
01:44 Steph's Journey to Business Success 
02:34 Steph's Role as an Online Business Manager 
04:59 Steph's Personal Growth in Business 
06:20 The Importance of Self-Worth in Business 
08:50 The Role of Confidence in Business Success 
12:05 Balancing Business and Personal Life 
15:38 The Importance of Self-Care in Business 
22:54 Business Foundation Health Check 
24:08 The Importance of Community in Business 
25:42 Steph's Superpower and Final Words 
26:49 Conclusion and How to Connect 
 
Where to find Steph 
Instagram: https://www.instagram.com/steph_gobraiel.obm/ 
LinkedIn: https://www.linkedin.com/in/stephanie-gobraiel/  
 
Links mentioned in this podcast 
Business Foundations Health Check Quiz: https://s38businessmanagement.com.au/freebies/ 
 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 29 - Creating a thriving community with Carrie Kwan and Lucy Kippist Mums and Co 
Episode 39 – Overcoming imposter syndrome in marketing with Lily Rudolph 
 
Ready to work with me? 
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website